Google unveils its new logo at turning point in company’s history

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Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. googles-new-logo-5078286822539264.2-hp

Google is introducing a new logo today. Just a month after unveiling a major restructuringof the company, Google is updating its image, too. The new Google logo is still a wordmark, but it’s now using a sans-serif typeface, making it look a lot more modern and playful. The colors are also softer than they used to be. The logo bears a bit more resemblance to the logo of Google’s new parent company, Alphabet, as well. Alphabet’s wordmark has a similarly unadorned look, and this update makes the two companies’ design language fall more inline.

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