Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel.
Google is introducing a new logo today. Just a month after unveiling a major restructuringof the company, Google is updating its image, too. The new Google logo is still a wordmark, but it’s now using a sans-serif typeface, making it look a lot more modern and playful. The colors are also softer than they used to be. The logo bears a bit more resemblance to the logo of Google’s new parent company, Alphabet, as well. Alphabet’s wordmark has a similarly unadorned look, and this update makes the two companies’ design language fall more inline.